EVERY STORY SERVES A PURPOSE.
OURS IS TO MAKE SURE THE
WORLD HEARS YOURS.
We’ve been in your place. We know what it’s like to have a vision burning inside you but struggle to find the words, the design, the strategy that truly does it justice. We’ve felt the frustration of having something powerful to share but worrying it would get lost in the noise.
That’s why we built Stories. To change that narrative.
To give founders, creators, and companies a partner that understands the psychology of influence, the precision of data, and the soul of storytelling.
Our own journey has been one of alignment: discovering that when purpose, story, and strategy meet, growth doesn’t just happen, it accelerates. That’s the story we live every day, and the story we’re proud to tell with you.
Every great movement, every bold idea, every company that changed the world, began with a story.
Stories aren’t just words. They’re the heart of a vision, the echo of a purpose, the spark that moves people to believe, to act, to follow.
Through psychology-informed storytelling and strategy, we align teams, inspire investors, and connect brands to the people who matter most.
Because stories aren’t entertainment. They shape perceptions, influence decisions, and move markets.
With decades of global experience, we help founders, creators, and companies define their purpose and find their voice. No static, no crackling, no background noise.
Just your message, loud and clear.
BRANDS THE TEAM HAVE WORKED WITH
WHAT MAKES US UNIQUE
Rooted in Psychology
We decode the beliefs and behaviors that drive decisions. Every message is designed to connect with hearts and minds.
Digital Storytellers
We turn complex ideas into stories people remember.
Results Oriented
Our strategies turn interest into action and vision into growth.
Global Experience. Local Relevance
We bring decades of international expertise to every project.
Strong Track Record
From startups to global leaders, we've helped brands grow.
Focused Dedicated Team
We treat your story like it’s our own. Every detail, every touchpoint, every result — we’re in it with you.
A glimpse at our Values
IMPACT
We don’t do storytelling just for people to listen, we do it to create momentum. Everything we craft is designed to drive real-world results: growth, funding, engagement, and transformation. Because when the message hits right, the ripple effect is unstoppable.
GROWTH
We believe in turning up the volume on what truly matters. Whether you're a founder, or a brand, your story deserves to be heard, clearly, confidently, and by the right audience. We don’t just help you speak louder; we help you speak with purpose.
STORYTELLING
In a world full of noise, we help you find your frequency. Our psychology-informed storytelling connects logic with emotion, vision with voice, and brand with audience. We turn complexity into clarity, so what you say lands, sticks, and spreads.
What People Have Said
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Working with Lubna and the Stories has been one of the best decisions we have ever made. We achieved record financial results since the company’s inception and they’ve transformed our social media and brand.
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Lubna and her team are dynamic and innovative and knew what they were doing and talking about. They generated trust and reliability with their stakeholders and followed through with dedication and persistence.
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Lubna managed to gather professionals from agencies, private sector companies, NGOs, etc., to work together for a cause. Her ability to bring people from different sectors together and trigger insightful discussions was excellent. She has excellent communication skills and a high sense of teamwork. We stayed in touch when she moved on to Coca-Cola and worked with our agency team. She is a passionate, dedicated and very hardworking person. Her leadership skills and strategic mind inspired the team to give their best and the support needed. Her energy is contagious!
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I have worked with Lubna and her team closely on a variety of projects. She’s the consummate professional – creative, innovative, pragmatic, detail-oriented – and exceptionally personable with it.
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I speak at leadership events every week of every year so I have a good idea of what to expect. That was until I spoke at an event Lubna and her team created and directed. It was unlike any that I had ever experienced. She turned a multi-day conference into a perfectly put together story bringing to life in a memorable way the theme for the year.
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I met Lubna when she introduced BNP Paribas to the World Economic Forum (WEF). This also led to her acting as a liaison with BNP’s Paris head office, eventually leading to broader engagement, including participation in Davos. Throughout these negotiations, I was impressed by Lubna’s tenacious manner in ensuring that she got the best possible deal for BNP, whilst remaining conscious of the limits of what was possible. Reliable and friendly throughout, Lubna was a pleasure to work with and I would personally recommend and vouch for her professionalism.
