The process with the Stories team was insightful and genuinely collaborative. The team was perceptive, flexible, and brought great energy to shaping the brand from the start. I found the coaching especially helpful, and the final logo was a standout. I truly appreciated how responsive and invested everyone was in making the project a success.

Stories helped us bring it all together — from refining our brand purpose to aligning our communications and marketing into one cohesive, connected strategy. They brought clarity and focus at every stage of our commitment together, helping us express BidBid in a way that truly resonates.

Stories took me on a powerful journey to uncover my WHY — both personally and for yufeed. What I discovered felt simple, clear, and incredibly impactful. The team then helped me roll that purpose out across the business, from refining our investor pitch to crafting brand messaging that truly connects with both users and backers. They also developed a targeted strategy to drive app downloads — and the results were incredible. If you’re looking to align your purpose with business growth, I can’t recommend them enough.

Stories helped The Nasdaq Entrepreneurial Center’s community of founders envision and formulate more meaningful conversations with potential customers, partners, and investors through the power of purpose, equipping them with confidence and communication tools to drive lasting growth and impact. Stories truly gets to the heart of what it means to be a founder and business leader!

Working with Lubna and the Stories has been one of the best decisions we have ever made. We achieved record financial results since the company’s inception and they’ve transformed our social media and brand.

Lubna and her team are dynamic and innovative and knew what they were doing and talking about. They generated trust and reliability with their stakeholders and followed through with dedication and persistence.

Lubna managed to gather professionals from agencies, private sector companies, NGOs, etc., to work together for a cause. Her ability to bring people from different sectors together and trigger insightful discussions was excellent. She has excellent communication skills and a high sense of teamwork. We stayed in touch when she moved on to Coca-Cola and worked with our agency team. She is a passionate, dedicated and very hardworking person. Her leadership skills and strategic mind inspired the team to give their best and the support needed. Her energy is contagious!

I have worked with Lubna and her team closely on a variety of projects. She’s the consummate professional – creative, innovative, pragmatic, detail-oriented – and exceptionally personable with it.

I speak at leadership events every week of every year so I have a good idea of what to expect. That was until I spoke at an event Lubna and her team created and directed. It was unlike any that I had ever experienced. She turned a multi-day conference into a perfectly put together story bringing to life in a memorable way the theme for the year.

I met Lubna when she introduced BNP Paribas to the World Economic Forum (WEF). This also led to her acting as a liaison with BNP’s Paris head office, eventually leading to broader engagement, including participation in Davos. Throughout these negotiations, I was impressed by Lubna’s tenacious manner in ensuring that she got the best possible deal for BNP, whilst remaining conscious of the limits of what was possible. Reliable and friendly throughout, Lubna was a pleasure to work with and I would personally recommend and vouch for her professionalism.